Partners / Lee Thomas
The Nutshell Collective
Social strategy, creative & content production

I help brands turn complex ideas into content people actually want to watch, share and talk about. My background spans social strategy, creative leadership and content production, with a particular focus on technology, engineering, science and innovation-led businesses. I create the greatest impact where organisations need to bridge the gap between expertise and audience attention, transforming technical, corporate or complicated subjects into clear, engaging stories that drive commercial results.
I start by simplifying the problem. Whether it's a strategy challenge, a creative brief or a business issue, I focus on identifying the few things that matter most and aligning everyone behind them, then combine insight, creativity and commercial thinking to build practical solutions. I'm collaborative by nature but decisive when required, creating clarity, maintaining momentum and making sure every recommendation can be translated into measurable action.
Leading global social and creative work for brands such as Dyson and reMarkable gave me a deep appreciation for the power of clear communication and audience-first thinking. Running my own agency has reinforced that creativity only matters when it drives business outcomes, so I combine big-agency strategic thinking with the agility, pragmatism and accountability of an independent founder. I'm also heavily involved in applying AI to strategy, research and content development, which increasingly shapes how I help clients work smarter and move faster. What draws me to a collective like Eden Group is working alongside specialists who bring different perspectives and expertise, because the best solutions rarely come from a single discipline, and the model lets clients access senior talent without unnecessary layers.
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