Victoria
Hutton.

My core expertise sits at the intersection of marketing strategy, commercial growth and practical execution. I work best with companies that have reached a point where marketing needs to become more structured and strategic, clarifying positioning, defining a clear go-to-market, and building a marketing function that actually supports growth.

Most clients come to me when they know marketing should be performing better but something is missing. Rapidly growing businesses without a clear strategy. Companies launching a new product or entering a new market. Teams busy executing but lacking direction. Founders who want senior marketing leadership without hiring a full-time CMO.

I previously led digital marketing at InstaVolt, one of the UK's leading EV charging networks. Earlier I worked on projects supporting the launch of the Polestar brand, developing the digital ecosystem in preparation for the launch of Polestar's first electric vehicles. Those experiences shaped how I work today, balancing big-picture strategy with the operational reality of how marketing actually gets delivered.