Waj
Hussain.

I'm a Senior PR Director with 20 years representing luxury and lifestyle brands, business owners and PR agencies. I founded ITSPR, an accomplished London-based Luxury PR and events agency operating across fashion, art, interiors, jewellery, watches and lifestyle. We deliver full-cycle campaigns from brand development and creative direction through to press management, social, celebrity endorsements and brand partnerships.

I've directly supported brands including Jaguar Land Rover, Fortnum & Mason, Santander, Dom Pérignon, Gassan Diamonds, Reprimo, Searcys and Gruppo Mastrotto, delivering PR, sales and partnerships for The January Furniture Show, Elite London and London Fashion Week.

My specialism is brand narrative for increasing brand perception, and aligning the right partnerships within luxury and lifestyle. I deliver this through strategy, creative direction, media relations, event management, celebrity relations and collaborative partnerships. I'm MCIPR-qualified, which keeps the work to a professional and ethical standard.