Partners / Charlie Loft
Yolk Creative London
Creative direction, brand & design
Over the last 25 years I have helped brands such as Nike, Universal, MTV, Warner Bros., Pathé, Jack Daniel's, Grey Goose, Heineken and Sony Computer Entertainment reach their audiences in creative and compelling ways.
In 2013 I co-founded Yolk Creative London, after being creative lead at agencies including Fold7 as Head of Design, Iris as Creative Group Head, and All City Media as Creative Director.
My wealth of experience, and a belief in being strategically creative, means clients get the best of both worlds: top tier creative thinking with exceptional design output from the studio.
“Being strategically creative means clients get the best of both worlds. Top tier creative thinking with exceptional design output.”
Charlie Loft, Creative Lead & Founder, Yolk Creative
How I plug in
When Eden's clients need brand creation, brand expression or a brand and advertising campaign, Yolk Creative leads the creative. I run the creative direction and the studio delivers the design.
Yolk pairs strategy with craft, so the work is commercially sharp and beautifully made. Brand by design, not by chance.
I work alongside Paul Maskell on the Yolk side, and pair with Eden's strategy and design leads on the brief.
Before now
Work with us
Start a conversation. We'll scope the brief and bring the right team in.
No pressure. Just clarity.
