Partners / Victoria Hutton
Fractional CMO
Marketing strategy & growth
My core expertise sits at the intersection of marketing strategy, commercial growth and practical execution. I work best with companies that have reached a point where marketing needs to become more structured and strategic, clarifying positioning, defining a clear go-to-market, and building a marketing function that actually supports growth.
Most clients come to me when they know marketing should be performing better but something is missing. Rapidly growing businesses without a clear strategy. Companies launching a new product or entering a new market. Teams busy executing but lacking direction. Founders who want senior marketing leadership without hiring a full-time CMO.
I previously led digital marketing at InstaVolt, one of the UK's leading EV charging networks. Earlier I worked on projects supporting the launch of the Polestar brand, developing the digital ecosystem in preparation for the launch of Polestar's first electric vehicles. Those experiences shaped how I work today, balancing big-picture strategy with the operational reality of how marketing actually gets delivered.
“Rather than jumping straight into tactics, I focus on identifying the few levers that will create the most meaningful growth.”
Victoria Hutton, On her approach
How I plug in
When a client needs senior marketing leadership without the cost or commitment of a full-time CMO. I'm brought in to clarify positioning, define a roadmap, or audit and restructure an existing marketing function.
I start by understanding the commercial context, business model, growth targets, customer behaviour. Then I look at the entire marketing ecosystem: positioning, messaging, channels, data and internal capabilities. Strategy first, then execution alongside Eden's delivery partners.
I enjoy building collaborative teams where strategy and implementation move together rather than in silos.
Before now
Work with us
Start a conversation. We'll scope the brief and bring the right team in.
No pressure. Just clarity.
