Partners / Ben Collins
TrueGroup Agency
Marketing content, video & brand strategy
We turn complex brand stories into content that people actually watch, read and act on. Our specialism is taking businesses with complicated products, financial services, tech, property, Web3, and building video, brand and marketing content that makes them clear, compelling and commercial.
Our award-nominated “Let's Be Direct” campaign for Charles Stanley Direct is a good example: we rebuilt the entire visual identity and marketing content of a 230-year-old wealth management brand to attract a younger audience. Result was a doubling of Instagram followers, a 147% increase in enquiries and a 50% uplift in app registrations. That pattern repeats across our client base.
We work both on project fees and monthly retainers, and the retainer model is where we do our best work. It lets us become a true extension of a client's marketing team, responsive, fast, plugged into their workflow, with an average turnaround under five hours.
“We don't use AI to generate our creative work. The ideas, the scripts, the design all come from our team.”
Ben Collins, On TrueGroup's approach
How I plug in
When Eden's clients need marketing content that converts, brand films, campaign rollouts, video production, website builds, TrueGroup runs the creative end. Senior team, fast turnarounds, retainer or project basis.
We've worked with Nike, Savills, CityFibre, Timberland, Warner Bros and Charles Stanley across brand launches, campaign rollouts and digital experiences. The common thread is businesses that need one creative partner across film, brand and social, kept consistent and strategically joined-up.
I pair with Vic on content-led marketing strategy and bring TrueGroup's production team in for delivery.
Before now
Work with us
Start a conversation. We'll scope the brief and bring the right team in.
No pressure. Just clarity.
