Partners / Catalina Gotelli
Creative direction
Branding & visual identity
I work mainly across branding, creative direction and visual identity design. What I enjoy most is helping shape ideas into something people can actually connect with, giving brands a strong personality, a clear voice and a visual world that feels both thoughtful and alive. I love projects where strategy and aesthetics go hand in hand.
Usually clients come with a feeling rather than a clear answer. They know something is missing, unclear or not fully representing them yet. Sometimes it's a repositioning, sometimes a new venture, or simply too many ideas going in different directions. I enjoy helping untangle that and turning it into something coherent, distinctive and emotionally engaging.
I'm naturally very curious, so I like diving deep into each project, understanding its context, references, audience and personality before jumping into visuals. The best ideas come from conversation, trust and openness. My process is collaborative and flexible, but always driven by a strong creative point of view.
“Working across very different industries taught me how to adapt while keeping a consistent design sensibility.”
Catalina Gotelli, On her perspective
How I plug in
When a brand needs a new identity, a refresh, or creative direction that pulls a scattered visual world into something coherent. I lead on the brand and creative direction side of Eden engagements.
I've worked across hospitality, lifestyle and institutional communication. That diversity shaped the way I approach creativity today, with curiosity, intuition and a balance between concept and functionality.
I value working with people who care not only about the final outcome, but also about the process behind it.
Before now
Work with us
Start a conversation. We'll scope the brief and bring the right team in.
No pressure. Just clarity.
