Partners / Waj Hussain
ITSPR
Luxury & lifestyle PR
I'm a Senior PR Director with 20 years representing luxury and lifestyle brands, business owners and PR agencies. I founded ITSPR, an accomplished London-based Luxury PR and events agency operating across fashion, art, interiors, jewellery, watches and lifestyle. We deliver full-cycle campaigns from brand development and creative direction through to press management, social, celebrity endorsements and brand partnerships.
I've directly supported brands including Jaguar Land Rover, Fortnum & Mason, Santander, Dom Pérignon, Gassan Diamonds, Reprimo, Searcys and Gruppo Mastrotto, delivering PR, sales and partnerships for The January Furniture Show, Elite London and London Fashion Week.
My specialism is brand narrative for increasing brand perception, and aligning the right partnerships within luxury and lifestyle. I deliver this through strategy, creative direction, media relations, event management, celebrity relations and collaborative partnerships. I'm MCIPR-qualified, which keeps the work to a professional and ethical standard.
“I specialise in brand narratives for increasing perception and aligning the right partnerships within luxury and lifestyle.”
Waj Hussain, On his focus
How I plug in
When Eden's clients need luxury or lifestyle PR, brand partnerships, or event-led launches. ITSPR handles strategy, media, celebrity, partnerships and event production end-to-end.
I work directly with founders and brand owners. The brands I've launched include the World's most glamorous Champagne reception (with Gassan Diamonds and Embee Jewels of London) and high-profile partnerships with Soho House Group through Sah Rugs.
I pair with the creative and brand partners in the collective to make sure the PR narrative is built from the brand story up, not bolted on at the end.
Before now
Work with us
Start a conversation. We'll scope the brief and bring the right team in.
No pressure. Just clarity.
