Partners /  Nick Trueman

Spec Digital

Nick
Trueman.

Paid search, SEO & lead generation

Nick Trueman
Based
UK
Lead disciplines
Paid search · SEO · Lead gen
Sectors
eCommerce · B2B · B2C
In practice
15+ years

Spec is a paid search and SEO agency. Our core areas are ecommerce and lead generation, and we are obsessed with two things: data and our clients’ profit.

We've been going for 15 years and we are low-volume but high-value. We work with a small selection of businesses but integrate deeply into their teams, driving organisation-wide performance uplift through search marketing.

For most of the businesses we work with, search across Google and Bing drives over 60% of all new customer acquisition.

“We are obsessed with two things: data and our clients’ profit.

Nick Trueman, Spec Digital

How I plug in

When Eden brings me in.

When Eden's clients need paid search, SEO or lead generation that has to pay back, Spec leads it. We measure everything against profit, not vanity metrics.

We work best with ecommerce brands that have grown but stalled, and B2B or B2C businesses generating leads but struggling to scale them profitably.

Who we work with

Three client types.

01
Scaling ecommerce
Ecommerce brands that have grown, but are struggling to keep growing or get a strong return from their budgets.
02
M&A-active B2B
B2B companies involved in the merger or acquisition of other businesses.
03
Lead generators
B2B or B2C companies generating leads but struggling to scale them profitably.

Also in the collective

Work with us

Work with Eden.

Start a conversation. We'll scope the brief and bring the right team in.

No pressure. Just clarity.